The right pitch, to the right owner, at the right time.
Pursuit is an AI outreach CRM for mineral-rights owners. It reads each lead's profile and on-site behavior, decides the best channel and the most relevant feature to pitch, and drafts the message — for a human to approve before anything is sent.
One-size-fits-all outreach doesn't convert mineral owners
Mineral-rights audiences are diverse — owners, landmen, CPAs, attorneys, engineers, investors — and each cares about something different. Generic onboarding drips ignore that, can't scale personalization, and risk over-contacting a prospect who's already responded.
Mixed personas
A landman and a family mineral owner need different messages and different features. Blanket campaigns reach neither well.
Manual & slow
Writing tailored outreach for every registrant by hand doesn't scale past a handful of leads a day.
Over-communication
Without a safety net, drips keep firing at people who already replied or converted — annoying real prospects.
From a new registrant to an approved message
- Live lead ingestion — reads registrations, subscription status and engagement signals from the source platform in real time, with no stale caches.
- AI channel + feature + draft — one model call picks how to reach the lead, which product feature to highlight, and writes the message.
- Behavior-aware pitches — browsing history and time-on-page feed the AI, so the pitch reflects what the lead actually looked at.
- Marketer command center — review queues let a human approve, edit or defer every AI-recommended outreach before it goes out.
- Quiet-hours & SLAs — timezone-aware contact windows and per-channel SLAs keep outreach compliant and on time.
- Fail-safe halting — the moment a lead replies or converts, automated drips stop and a human takes over — no overlap.
- Grounded to a feature catalog — the AI can only pitch real product features, never an invented one.
- Versioned prompts & full logging — every model, prompt version, token and cost is recorded for tuning and audit.
Decisions you can trace, costs you can see
Pursuit runs on the Claude API with model fallback and end-to-end observability — so every recommendation can be explained and every dollar of spend is accounted for.
What it changes
Have leads you're not working hard enough?
Pursuit was designed, built and is operated by Realisier Labs and runs live in production. We can build the same kind of AI outreach engine on your data.
hello@realisierlabs.com