The CRM that decides the next move.
Stella is an AI-driven CRM for e-commerce. It builds a live customer-360 from your real data, picks the single best next action for each customer, and drafts the outreach — ready for a marketer to approve and send.
Revenue leaks while marketing writes emails by hand
High-volume e-commerce loses money in the gaps: abandoned checkouts, customers who lapse for months, price-sensitive buyers who never hear about the move. Teams can't react in minutes, can't personalize at scale, and can't explain why any message went out.
Timing leaks
Failed checkouts and lapsed buyers slip away because manual workflows can't act the moment intent appears.
Manual bottleneck
Marketers hand-write near-identical emails for every segment — hours of skilled time spent on template variations.
Fragmented identity
The same customer shows up as different IDs across web, email, and orders, so the best buyer browses unrecognized.
One decision engine, end to end
- Lifecycle decision engine — triggers on the moments that matter: abandoned cart, lapsed customer, replenishment, win-back, price-drop and watchlist alerts.
- Unified customer-360 — resolves identity across web, email and order history, then scores recency, frequency and value live on every event.
- Best-next-action per customer — the engine chooses the single highest-leverage action and the right channel, not a blast to a list.
- Multi-channel execution — email, SMS and on-site offers from one decision, with personalized messaging for anonymous browsers too.
- Human-in-the-loop review — high-value outreach is drafted by AI and routed to a marketer to approve, edit or reject before it sends.
- Guardrails & audit trail — consent and frequency caps enforced on every send; every decision logs why it was made.
Applied AI with the unglamorous parts done right
Stella is built on the Claude API with the engineering that makes AI dependable in production — grounded outputs, cost control and human review where it counts.
What it changes
Want this for your business?
Stella was designed, built and is operated by Realisier Labs. If you're sitting on customer data you're not acting on, let's talk.
hello@realisierlabs.com